In 2010 Zara Tanzania
adventures created and became sole sponsor of the ‘Ngorongoro Run: Kids’ Fun
Run’, an activity that expanded the impact of the Marathon. More than 5,000
residents of Karatu district enjoyed the festivities and learned much
information about malaria during the previous event. This year’s race is more
unique as it will involve a corporate challenge organized by Tigo before the
race whereby the corporate companies will be competing to win a 20,000 USD pot to
give to a charity of their choice, and a media challenge whereby several
bloggers and mainstream journalists competed to win a sponsored trip to
participate in the half marathon .The event is expected to attract over 3000
participants with the race guest of honor expected to be Hon. Lazaro Nyalandu,
Deputy Minister for Natural Resources and Tourism.
“Tigo is ever pleased to
be associated with The Ngorongoro Marathon as it presents a great opportunity
to raise awareness on causes close to Tigo such as Malaria which affects
millions Tanzanians every year. Since 2009, Tigo’s commitment to the health and
well-being of the people of Tanzania has been demonstrated through their
generous support of this event and we feel proud to continue to be part of this
year’s run. Our relationship with Zara Tours has been an invaluable in the
co-sponsoring of this very crucial race since its inception in 2008 and hope to
continue this great partnership foreseeable future that has the health of many
Tanzanians as its prime focus, ” said Mr. William Mpinga, Tigo Brand Manager.
Datus Joseph, Representative from Zara
Charity said, “Zara Charity launched the Ngorongoro marathon, an annual
fundraising event for a variety of causes like malaria, hospital development
and maternal health. Our aim and focus has always been to create awareness
about Malaria and prompt solutions from caring stakeholders through the
establishment of medical centres in areas hardly hit by this life threatening
disease. We appreciate the support that Tigo Tanzania has shown over the
years and hope that this great relationship grows to new heights for the
betterment of many Tanzanians.”
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